Coffee and Starbucks Essay

?Introduction Starbucks Corporation is an international coffee company and coffee house chain headquartered in Seattle, Washingston. Starbucks was founded in 1971, when three academicians, began a specialty coffee store called Starbucks Coffee, Tea and Spice in Seattle (Starbucks Corporation, 2009). In 1996, Starbucks operated its first international store expansion in Tokyo, Japan. With current approximately 19,500 stores in 58 countries (Location xcelerated, 2012), Starbucks is quickly becoming one of the best known brands and the largest specialty coffeehouse company in the world. The Market Demand of Coffee. The demand of coffee in the United States has rose 2 percent in 2011(Perez, 2011). Americans drank 77. 4 billion cups of coffee during a year (Perez, 2011). A statistics showed that â€Å"the average consumption among coffee drinkers in the United States is 3. 1 cups of coffee per day† (E-Imports, 2012). With gathering the information and statistics, it has proved the demand of coffee market in the US is extremely high. Also, the coffee market is the potential market for rivals entering into. Hence, Starbucks has to attain strong competitive advantages and market demand with its resources and capabilities. Starbucks’s Resources and Capabilities An organization has the ability to identifying and determining the competitive power of their resources and capabilities to create competitive advantage. Business resources are the productive input or competitive asset that is owned or controlled by the organization (Thompson, 2012). In the case of Starbucks, the resources and capabilities are coffee bean, store ambience, employee culture, and brands and reputations. Coffee Beans Coffee beans are the natural resources of Starbucks. They are one of the most valuable resources for coffee industry. Starbucks was a purveyor of specialty coffee – it has seemed top-notch coffee beans to produce high quality of coffee. High quality of coffee beans was usually sourced directly from coffee-producing countries, for instance Kenya, Guatemala and Indonesia. Starbucks was usually acquired the coffee bean at a premium price for suppliers who suited the Starbucks’ standards, socially and environmentally responsible farming. Starbucks has committed the long term contracts with the supplier in order to protect both party with the price and quality of coffee beans. The Starbucks’s coffee beans provided a sustainable competitive advantage in the face of active competition. It is due to the high quality and premium coffee beans sourced from other country were uncommon and costly to imitate for competitors. Store Design and Ambience Starbucks was positioned as a â€Å"third place† between beyond home and work with the store design and relaxing ambience. The design of store is provided a comfort and relaxing environment for its costumer. Each detail of likes the style of fixtures, the edges of countertops and the texture of slate floors was examined to enhance the unique ambience and mood of the Starbucks store. With blended the colorful banners and artworks, the merchandise displays, the music and the aromas, Starbucks has created an attractive, consistent and stimulating environment that provided comfort of a home for customer, excellent customer service and quality products as the concept of â€Å"third place theme† (Moon & Queich, 2003) cited by (Harveywallbanger, 2012). These elements made the Starbucks experience key in retaining its customers with the competitive advantage and capture new markets. The store design is valuable by providing a third place theme, a relaxing and conform atmosphere. Besides, it was rare design in United States as Starbucks is the first mover to replicate the Italian style coffee store. Competitors are difficult and costly to imitate as the Starbucks has an exclusive In-House architects and designers to ensure the right image and character for each store. Employee Culture A vital dynamic in Starbucks’s growth was the human resources, its employee. Starbucks has provided a great work environment around its employees, one of its most important resources and sources of sustainable competitive advantage (Gates et al. , 2011). Schultz believed that a plentiful employee benefits package was a key competitive advantage. Starbucks was the first company to offer all employees, even part-timer, were qualified to get healthcare benefits, participate in the Bean Stock program for stock option grants. Besides that, Starbucks has offered an extensive training program to each employee that includes a commitment to customer service experience and the knowledge of products (Balaban et al. , n. d). All employees of Starbucks were trained to have good customer experiences for retaining customers. For example, they were trained â€Å"just say yes† to customer requests. Starbucks’ approach towards employees benefited to company has maintained the turnover rate at 60-65 percent, while the other national industry turnover is about 150-400 percent a year. The plentiful employee benefit package provides a sustainable competitive advantage to Starbucks. It is added value to Starbucks because employees will have the better job performance due to the motivation and courage. It was rare as the Starbucks was the first company provided healthcare benefits and stock option plan. And also, it is costly to imitate for Starbucks’s competitors. Brand and Reputation Brand recognition and reputational are essential resources and capabilities to Starbucks’s competition advantage. According to Starbucks Strategy Fortune, â€Å"Starbucks store traffic has risen between 6 percent and 8 percent a year even in a down economy†. Starbucks reputation was growing mostly by word of mouth rather than spending on advertising. Schultz believed that opening numerous stores helped to build the brand to Starbucks by increasing awareness of the brand. On the other hand, Starbucks also strengthened its brand and reputation with Fair Trade Certified coffee and corporate social responsibility (CSR). The company collaborated with CARE and Conservation International to encourage environment responsible methods of growing coffee. These activities would be created the attention and attraction of its customers on the brand of Starbucks. Due with the strength of brand and reputation, Starbucks was achieved sustainable competitive advantages in the specialty coffee segment. Michael Porter’s Five Forces Model. One of the powerful and widely assessment tools of an organizations industry’s competitive forces is the five forces model, created by Michael Porter. This model embraces that the competitive forces affecting industry success go beyond rivalry among competing sellers and include four coexisting sources (Thompson, 2012). The Michael Porter’s five forces are the threat of entry, the threat of substitutes, the bargaining power of buyers, the bargaining power of supply and rivalry among competing sellers. I will identify the competitive environment of Starbucks in coffee industry by using Michael Porter’s Five Forces Model. 1) Industry Rivalry The industry competition among the existing firms is positioned at the center of Porter five forces model. Rivalry is gradually growing against Starbucks each year as the growing of industry. The growth of industry rivalry has increased due to introduce the new products into the market and differentiate products based on quality, service and selection (Gamble & Thompson, Jr. , 2011) cited by (Brown, 2011). With this point, Starbucks has introduced a new way of having premium coffee and new product of Frappuccino, was greatly differentiated from the competitors. Starbucks also served coffee with the highest freshness standards with FlavorLock bags. Starbucks compete to against two strong orgationation in the fast food industry who have operated coffee beverages and stepped into coffee market, McDonalds and Dunkin’ Donuts. The competitive threat distributed by McDonald’s to Starbucks was referring to the Consumer Reports magazine in 2008 , which rated that the McDonald’s the quality of coffee is better and the price is cheaper as compared to Starbucks. The industry’s growing has slowed down while the industry competition is increasing among existing firms. In short, the force of industry rivalry formed by the competition among coffees industry is characterized very strong. 2) The Threat of New Entrance The second competitive force of Porter’s model has significant differenced in the late of 80s and the recent competitive environment of Starbucks, is no barriers to entry. According to Porter (2008), barriers of entry are low in the specialty coffee industry. The coffee houses in the United States were about 585 in 1987 and 25000 in 2007. It showed that the new entrants of specialty coffee market was increasing speedily in 20 years. Besides that, the specialty coffee market had grown from $11. 5billion (2005) to $12. 27 billion (2006) in the United States. Due to the market demand growing rapidly, it was attracted a number of fast-food retailers, such company as McDonald and Dunkin’ Donuts. In addition, the product differentiation (included coffee selection, roasting and brewing) is considered weak. With these elements, it can be established that the threat of new entrants in coffee industry is moderate. However, Starbucks has a strong competitive advantage with a well-known brand and image, the quality service and diversity products, and a strong market in the segmentation. 3) The Threat of Substitutes Another competitive force of Porter’s model is the threat of substitutes. The force of substitutes is significant decreased in the coffee market. This is because, there are only little of substitutes product, such substitute as soft drinks, energy drinks and fruit juices. The principal substitution of products has posed a slight threat to coffee industry were carbonated soft drinks which introduced by the Pepsi and Coca-Cola company. In the past few years, studies have done that coffee has increasingly obtained the preference of consumer more than carbonated soft drinks. This is probably concentrated the healthy related with carbonated soft drinks, and evidenced that coffee is a relatively healthy preference. (Harding, 2000) cited by (Larson. , 2008) Based on the information and evidence, the threat of competitive substitute products is considered to be weak for Starbucks Corporation. 4) The Bargaining Power of Suppliers The bargaining power of supplier has changed in several ways through the widely growing in the coffee industry. Starbucks was purchased it premium coffee beans from the farmers that were numerous, small and unconnected during the late 1980s. In the recently years, coffee beans suppliers were joint by Fair Trade Certified coffee and acted like a large entity. Specialty coffee companies were making the coffee beans suppliers gradually important by seeking greater quality of coffee to compete the competitors in the market. The coffee beans suppliers today are more power, with increased joint and increased importance upon high quality coffee beans. Starbucks has work out with the coffee beans suppliers into continuing fixed-price commitments in order to ensure an adequate supply, which decreased the supplier bargaining power. (Larson, 2008) 5) The Bargaining Power of buyers. The last element of five forces model is the bargaining power of buyers. The force of the buyer’s bargaining power is defined to the buyer’s capability to force down prices, and seek for higher-quality products and services (Porter, 1998, p. 24) cited by (Larson, 2008). The bargaining power of buyer in specialty coffee segment is considered high, since two strong competitor of Starbucks, McDonalds and Dunkin’s Donuts have offered the lower prices. However, Starbucks has introduced the several new products and high quality of coffee, highly differentiated to maintain consumers satisfied and away from competitors in the coffee market. Thus, the buyer bargaining power has offset and became moderate. The Summary of Michael Porter’s Five Factor In summary, the coffee market faces very strong forces from the industry rivals but it obtains weak forces from the threat of substitutes. Besides, the other three forces are considered as moderate. Generally, the impact of the five forces is moderate in the specialty coffee industry. Therefore, Starbucks is able to obtain the ideal revenues in the coffee market with operated effectively and efficiently. Starbucks’ Generic Strategy. There are three successful generic competitive strategies that organizations can apply to achieve their competitive strategies, included overall cost leadership, differentiation and focus, defined by Michael Porter. Overall cost leadership strategy implies an organization to apply lower overall costs to attract consumers. The differentiation generic strategy contains the creation of service and product as being valuable and unique for the industry. Focus is the last generic strategy, which aims a certain market of a product line (Porter, 1998, p. 38) cited by (Larson, 2008). However, Starbucks are suitable the broad differentiation strategy of the five generic competitive strategies nowadays. This strategy allows Starbucks to serve a broader customer base with the differentiation of product and service (Grant, 2009) cited by (Brown, 2011). This approaches to retain and attract as many consumer with the generally product mix. Starbucks had the unique skills, products and services reputation with the distribution segment of specialty coffee industry. For instance, Starbucks was developed an icy-blend of dark-roasted coffee and milk, named Frappuccino. This drink was a hit with $54 million sales in the first year on the national market. In addition, the high-quality standards and strong employee culture of Starbucks were known well in the specialty coffee industry. The high-quality coffee beans are purchased from Fair Trade Certified, considered a differentiation product to other competitors. The employees of Starbucks were also trained to have strong customer experience. In the differentiation strategies, Starbucks have strengthened the brand and reputation for quality and creative flair. Starbucks’ Strategy Options. Starbucks is able to create three strategic options for sustaining competitive advantage and further growing the business by having evaluated its forces. The three strategic options for Starbucks are that diversification, expansion and merger. 1) Diversification The diversification of a business is that introducing new products and offering new services to the industry. There are two way of diversification for business, be related or unrelated. Starbucks is suited to attempt related diversification, reflecting more association with the specialty coffee industry. Schultz believed that the company has lacked on blockbuster products, only the variations of products. Starbucks has a successful product diversification in the history with launched coffee and tea beverages, brewing and serving equipment, roasted coffee beans, music and gifts. The introduction of savory products such as cake, donut and muffin is a successful diversification as it can be combined with the existing product and core product, coffee. The diversification strategy is a good option for enhancing Starbucks’ growth and competitive advantage. 2) Expansion. The expansion of an organization can be within a country and into an overseas market. Starbucks should reduce their expansion efforts in the United States and focus to expand its business into new countries to further internationalize it. The Economist stated, â€Å"While Starbucks has expanded so have its rivals. The firm’s home market seems to have reached saturation point. † With the rapid expansion, Starbucks is oversaturated in the United States. Therefore, this strategy option is suitable for Starbucks as the United States coffee market is reaching saturation point. If Starbucks has to go further growing and expanding, the international expansion is one of the best strategies for Starbucks. 3) Merger and Acquisition According to Investopedia, it defined as â€Å"a merger is an alliance of two organizations while an acquisition is the attaining of one organization by another. † The strategy of merger and acquisition sets out to accomplish the same goal, by increased broad customer base, market share and corporate strength of business. In the history, Starbucks has merged with Dreyer’s Grand Ice Cream to develop super premium ice cream and acquired a premium tea company, Tazo LLC. In the case study of Starbucks, there states that there were about 25000 coffee houses in the United States in 2007. The merger and acquisition of small specialty coffee retailers will enhances the market position, market share and competitive advantage of Starbucks. This is a strategy that will exploit opportunities whilst avoiding threats to further growing and expansion of Starbucks. Recommendations The first and most important process which Starbucks should take is to diminish the efforts expansion in the United States. According to Starbucks’ strategy Fortune, a new store will often cannibalize about 30% of the sales of a nearby Starbucks. The continuing aggressive of expansion in the United States by opening as many new stores of the same area is an act to cannibalize store sales. The reason why Starbucks should diminish their expansion plan is the coffee market has reached the saturation in the US. The overcapacity of expansion plans in a location will be met with failure to an organization. On the basis of all the evaluation and evidence referred for the strategy options, the recommendation is to further expand internationally. Starbucks can convey the remained investment into international development plans by reducing the expansion plans in United States. The expansion of international market offers a supreme target with three fundamental objectives. The first reason is the lack of awareness of coffee market in many countries which represent the prospective market share. For instance, Starbucks currently opens approximately 20,000 stores with 13,000 in the US and 7000 in foreign countries. The total coffee consumption per person in the US has lowered much than many countries, such country as Finland and Italy. With gathering the information, this proves that expand internationally, there is a massive coffee drinking population and potential market share to be selected. (Starbucks Corporation, 2008) cited by (Larson, 2008). Another reason that international expansion offers an ideal prospect is that the expansion of product innovation. For example, Starbucks has announced their Tazo tea brand into the Japanese market. And, Tazo was brought into the United States market as it was a successful trial in Japan. Tazo green tea has brought a success to Starbucks as it was a national drinks and showed that the power of brand in North America. Starbucks could have to evade the risk of brand reputation as more innovative products should run a trial in international markets. Since the markets have yet visible to Starbucks for a period time, it is possible to avoid a great risk with affecting the brand reputation. Therefore, Starbucks has great competitive advantage in the markets with expand intentionally. The last reason of international expansion is to increase the brand reputation. Building brand image is key factor to an organization as the brand will affects an organization’s sales and position in the market. For example, in case of Starbucks, the company has increased revenue from $7. 8 billion in 2006 to $9. 4 in 2007, along with an increase in brand value. In order to recover the exclusivity of Starbucks brand, Schultz would focus the expansion of international countries and slow down the expansion of the United States. Therefore, the international aggressive expansion will help to strengthen its brand image and regain a strong competitive advantage for Starbucks. In a nut shell, I am highly recommended a strategy decision to Starbucks is that expanding into international markets. International countries have represented the ideal potential market shares with the high demand of specialty coffee. By applying this strategy, Starbucks will continue to be the leader in the specialty coffee industry and further regain and strengthen its competitive advantage. Furthermore, it also gains the customer satisfaction in the international markets. International expansion is the way to move forward. Reference Balaban, S. et al. (n. d) â€Å"Management 600† Starbucks Coffee Company. http://cobweb2. louisville. edu/faculty/regbruce/bruce/cases/starbucks/starbucks. htm [Accessed on 7 April 2012]. Brown, H. (2011) â€Å"External Environmental Analysis of Starbucks and the Coffee Industry† Strategic Management MGMT 4340 http://www2. uhv. edu/chapao/MGMT4340/Samples/Project%20Sample%203. pdf [Accessed on 9 April 2012] E-Imports (2012) â€Å"Coffee Statistics† Espresso Business Solutions. http://www. e-importz. com/Support/specialty_coffee. htm [Accessed on 5 April 2012]. Gates, R. et al. (2011) â€Å"Strategy Analysis MGMT 562† http://freedownload. is/pdf/strategy-analysis-mgmt-562-2925711. html [Accessed on 6 April 2012]. Harveywallbanger. (2012) â€Å"Starbucks’ Customer Retention Strategies 89† HubPages.http://harveywallbanger. hubpages. com/hub/Starbucks-Customer-Retention-Strategies [Accessed on 6 April 2012]. Heavey, J. (2012) â€Å"Starbucks a Strategic Report†Scribd. http://www. scribd. com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey [Accessed on 8 April 2012]. Larson, R. (2008) â€Å"Starbucks a Strategic Analysis† Past Decisions and Future Options http://coe. brown. edu/documents/StarbucksaStrategicAnalysis_R. Larson_honors_2008. pdf [Accessed on 8 April 2012]. Location Excelerated (2012) â€Å"How many Starbucks are they? † Location Excelerated. http://loxcel. com/sbux-faq. html.

Disability Does Not Mean Inability Essay Example | Topics and Well Written Essays - 750 words

Disability Does Not Mean Inability - Essay Example e, disabled people may need more commitment and determination to pursue goals since they may lack certain physical or mental characteristics to perform well in this or that sphere (Wasserman & Asch, 2013). Nonetheless, they have courage and strength to go beyond any possible limits. Paralympics can be regarded as one of the brightest examples of this determination and people’s desire to prove that disability is not inability. For me, the phrase â€Å"Disability is not inability† is associated with unprecedented but inherent quality of a human being. Humans can adjust to any environment and any condition. More so, they may benefit from any condition. Disability often touches only one or a few spheres of the human life. If a person cannot hear, it does not mean that he/she cannot write beautiful stories, paint marvelous pictures, build houses, save people’s lives (being a scientist) and so on. People have a variety of opportunities to make a difference. Hence, disability puts certain limits to certain spheres only. It is also important to remember that the development of technology opens up new horizons. Thus, people whose limbs were amputated participate in sport competitions and show remarkable results. Surgeons often perform outstanding surgeries and people start hearing or seeing again. Healthcare has improved the quality of people’s lives significantly. Personally, I do not have any impairments and I can only imagine what it feels like to be different. However, I know some people who have to live with it. Notably, these people are also examples of determination and capability. Thus, Alex does not walk and is confined to a wheelchair. Nonetheless, he has never complained or drawn people’s attention to his impairment. He works for a multinational as a translator and he is highly valued in his organization. He is punctual and hard-working. What impresses me most is that Alex does sports and has a hobby. He is a great photographer and he is thinking of

Mix design report Essay Example | Topics and Well Written Essays - 500 words

Mix design report - Essay Example The education at the high school level is a strength that can translate to economic boost since there is about 90% of the populations aged 25years and above with this basic education. This is a true since when majority of natives have basic education they are keen and understands the work they do hence quality services Another strength that the city of London enjoys is that few people (8%) leave below poverty index. There is promise that this figure could go down due to the presence of royal opera house which creates job to many young people. The figure is also smaller nationally. The poverty index used here was an index of 1.5. Another weakness is seen in marginalization and gender disparity. Although the ratio between women to men is almost 1:1, women are restricted in owning farms and occupying leadership positions. The data under London county was suppressed implying that there were confidentially with the data for public access which is a weakness The increase in population is a weakness to the government .This is because the government should put up measures to curb the ever rising rate of population. The more the population the more burdensome and budgetary constraints to the government. The priority for the government is to create more resources for development and infrastructural alignment. Comparatively, the population keeps rising from 2000 upto 2003 projection. The manufacturer’s shipment stands at about $300Million. This although still below the expected level of industrialization, it offers the opportunity for more shipments and revenue generation for the states. This is also seen as a pointer towards creation of jobs for the young people. It is also seen as an opportunity to increase the bilateral trades and ties with the regional and counterparts countries The number of retail sales also offers the opportunity for business and trade. It can be seen that the number of retails sales significantly

Nazi Deception and the Demoralization and Dehumanization of Eliezer Essay

Nazi Deception and the Demoralization and Dehumanization of Eliezer and his Fellow Prisoners - Essay Example When Elie Wiesel first reached the concentration camp in Auschwitz a sign caught his attention that said "Arbeit macht frei" which translated into â€Å"work makes you free† (Wiesel 40). There was a great deal of irony within that phrase. Like in all other concentration camps, in Auschwitz, Jews were persecuted and forced to work for the Nazi forces. The working conditions of these concentration camps were inhumane, and the death of these workers due to starvation and exhaustion were a common sight. Hard work in these concentration camps never paid off in terms of freedom. In fact, Jews in these camps were even deprived of basic needs such as food water and in some cases even shelter. The Nazis used the sign as a mode of deception, and they were well aware of the fact that providing freedom to Jews was never an option. The sign was put up to provide a fake incentive to the Jews to work harder for them. The concentration camp located in Auschwitz was well famous for the amount of work that was forced upon the Jews and the torture that was brought upon them as well. Different works were assigned to the prisoners at the concentration camp. Some were forced to dig huge craters and few of the prisoners Elie saw carrying bags of sands â€Å"Prisoners were at work. ... According to the author the idea of deception was to confuse the prisoners into ensuring that then they would not be able to trust anyone. In the book the Nazis provided the prisoners with false hope regarding their freedom. They realized that the Nazis were not planning to keep their promise about ensuring their freedom prisoner’s trust in other individuals was also shattered. This led to the prisoners losing value in relationships with friends and family and anyone close to them. Eventually, these prisoners would fall into a state where they would act in a completely non-human manner. Once in a non-human state these prisoners started attacking everyone and anyone that they felt was a threat to them or they felt possessed something that might be of value to the attacker â€Å"Dozens of inmates were there to receive us, sticks in hand, striking anywhere, anyone without reason† (Wiesel 35). In short Nazi’s deception had such a powerful affect on the prisoners that it primarily dehumanized their fundamental nature and forced them to act as animals. Night and has been compared with the likes of The Diary of a Young Girl by Anne Frank, and If This is a Man by Primo Levi (Franklin). There has been a great deal of controversy regarding the content. A number of scholars believe that Wiesel’s book night may not be completely a memoir and that parts of the books may be fiction (Franklin). Nevertheless Night has been one of the best books to have been written recounting the holocaust. The book gave an account of how concentration camps did not just inflict physical torment on the Jews there but were also subjected to mental torture as well. Nazis gave prisoners within the concentration camps a false hope of freedom and gave them an incentive to work harder at these

Annexation, Land Use Change, and Landscape Impact Dissertation

Annexation, Land Use Change, and Landscape Impact - Dissertation Example Thus the main aim of the paper is study the use of land policies for the betterment of the society. The global change has serious consequences on different landscapes. With increasingly changing environment and urgent global concerns every nation and community stands at the juncture of growing and evolving, keeping in pace with the environmental change which is critical. The competing visions of the future create the dilemma in many different ways. The type of places people of a community try to inhabit and the environment they leave behind for their future generations bring forth this dilemma. The landscapes and the nature are the factors that sustain the living of the human generation and also the life cycle of other species on the planet. The ideal future for the planet will be one in which the consumption and the use of land are done sparingly and where people cherish the landscapes. The future of the towns and the cities are expected to be vibrant as well as compact along with being green. The economic bases of the society are also expected to be restorative both environmenta lly and socially along with being viable. The ultimate vision of these theories is to result in the creation of an environment by the human community containing enduring values. People should ultimately be proud of the landscape and the environment they are about to leave for the next generations (Beatley & Manning, 1997, pp. 1-2). Carl Sauer, a born geographer was considered to be the grandfather of the theories of landscapes. He was the profounder of what can be called the ethics of land. According to the profounder it is the responsibility of human community to focus on the sustainability of the world environment and the earth for the well being of both the present as well as that of the future generations. An aesthetic rationale for the environmental progress has been given by Carl Sauer.

Online Dating Essay Example | Topics and Well Written Essays - 1500 words

Online Dating - Essay Example Some people have found themselves involved in online dating, regardless of the seriousness of their involvement. Recent research has shown that more men are involved in online dating than women and various reasons have been found to be the cause. To begin with, men are naturally attracted to the physical appearance of the person who they are involved with. As a result, they may find themselves in a relationship without having thought of the consequences of their actions. This increases the possibility of someone being involved in multiple relationships without any serious inclination to the people involved (Barlow 2009, p. 61). To a woman including me, dating is perceived to be something that is very sensitive and doing it online is perceived to be a sign of desperation. I think that dating online is a show of how desperate someone is, and as a result, ladies keep off the online dating even if they are desperate in reality. This limits the number of women involved in online dating. As compared to other places such as a bar, I find it to be a more convenient way of finding a boyfriend so long as both parties share similar objectives and interests. On the other hand, research carried out by Cornell University has shown that most women believe that those who date online do that only for fun. I personally find online dating impossible and perceive it as a lie and do not believe that anyone can really find true love through the internet. Ladies have difficulty in trusting someone they have never met due to the distance and the fact that most of the information about the person is usually read on a profile. According to the research, it is perceived that meeting someone physically makes it much easier to create a bond and now the person than communicating through a text and email. It is also believed that most of the men met online are extraordinarily evil or immoral and thus may be

Children with HIV in the U.S Research Proposal Example | Topics and Well Written Essays - 250 words

Children with HIV in the U.S - Research Proposal Example ed States got the virus through mother to child transmission; through labor, pregnancy, through breastfeeding or during delivery - as opposed to other modes of transmission. The information in this undated source is published by Avert.Org. The source provides general overview of the state of the United States in terms of the number of people, by categories, affected by HIV and AIDS. The statistics in this source are those provided by CDC among other reputable organizations, the data being of more recent years. The source also provides statistics of deaths that have resulted from HIV and AIDS with focus being on the US. This fact sheet, authored by the Kaiser Family Foundation in 2006, provides statistics of HIV/AIDS infections although it mainly contains information related to HIV/AIDS infection among women in the United States. This book, published in 1998, gives a detailed discussion of HIV and AIDS. The book provides up-to-date information regarding HIV including its history, mode of transmission, symptoms and the various means that have been applied to control the virus and prevent its attack. To acquire reliable data, an interview with a medical practitioner from the Center for Disease Control and Prevention (CDC) is proposed. CDC, as an institution has the most current data that relates to HIV in the USA as a whole. Such an interview is expected to give insights into the current infection levels among children of various ages, and in different